Successful Leeds businesses are heading to Paris tomorrow to give the French a taste of all things Yorkshire.
The two-day event, organised by UK Trade & Investment (UKTI), is taking place at the British Embassy and will showcase Pudsey textile company AW Hainsworth & Sons, as well as Leeds-based wedding dress designer Anita Massarella.
Castleford cheesery Cryer & Stott and bespoke milliner Lou Lou Puchalka, who works out of the Corn Exchange, have also secured a place.
Tom Hainsworth, managgin director of Hainsworth & Sons, said: “We are proud to be representing Yorkshire at the British Embassy in Paris - it’s a perfect opportunity for our mill to showcase the wealth of skills, expertise and great products that can all be found in Yorkshire.”
UKTI’s Parisian showcase aims to highlight what Yorkshire has to offer in terms of quality goods, as well as focus on how manufacturers can capitalise on opportunities to secure business in France and beyond.
Other Yorkshire companies making the most of the opportunity to build influential industry contacts across the Channel include producers of luxury leather goods, lighting, wallpaper, ethical fashion and luxury fabrics.
Menswear accessories, beer, crisps, gin, mountain shirts, handbags and scarves also have a stage at the Paris event.
John Gleave, a senior trade adviser for UKTI in Paris, said: “Yorkshire cloth has a high reputation in France, although few top-end buyers are fully aware of the strength of fashion and lifestyle brands across the region.
“The Tour de France presents an unrivalled opportunity to show off the best of Yorkshire design and craftsmanship to selected French buyers and media, with the aim of whetting their appetites ahead of the start of Le Tour in July.”
An international business festival is running in Yorkshire from July 2-4, to generate a lasting boost to the regional economy: www.letour.yorkshire.com/international-business-festival.