Holidaymakers jetting off from Leeds Bradford airport this month could be flying on board planes with moustaches.
The aircrafts’ upper lip-holstery is part of a Monarch airline re-brand in support of men’s health month Movember.
Monarch’s logo and three of its planes will sport the taches and its staff will be growing and showing their own Mo’s.
The airline said cabin crew would give complimentary upgrades to Mo-leg-room-seats to tache-tastic customers.
And it joked that it would allow Mo-bros an additional 3kg of facial hair at no additional charge.
Pauline Prow, Monarch’s chief people officer, said “Movember is a campaign that engages our staff and the public. It’s a lot of fun and although we have to see a variety of facial hair displays throughout the month – it’s worth it to support such a great cause.”
The company will be using social media to keep customers up-to-date with competitions and its fundraising efforts.
Andrew Swaffield, chief executive officer, said “I’m really pleased to be supporting Movember - it’s an excellent campaign that has personal meaning to my family.
“As well as being for a great cause it also gives us the opportunity to have some fun both internally and with our customers.
“It demonstrates how passionate and engaged employees are with the group’s corporate social responsibility.
“I’ve got my tache comb at the ready to keep my own Mo looking tip top and am looking forward to seeing all the new facial hair around the building.”
Leeds Bradford Airport is supporting Monarch’s commitment to Movember. Tony Hallwood, the airport’s aviation development director, said; “We hope that our staff and passengers will become involved in such a worthy campaign.”
Sarah Coghlan, the UK country director of the Movember Foundation, added: “It’s great to have the support of Mo-narch this Movember. We’re looking forward to seeing them take the Mo sky high for the month and help support our cause.”
To support the Movember efforts of ‘Mo-narch’, click here.