Leeds agency ResearchBods is aiming to use its expertise to deliver the digital goods for supermarket giant Asda.
ResearchBods has secured a contract to build and manage the Leeds-based retailer’s online insight community, Pulse of the Nation.
The platform lets customers have their say on a range of retail, lifestyle and other topics through the use of surveys, polls and discussion rooms.
A mobile app is also being launched that will help the supermarket get closer to its shoppers using location-based activities.
Jess Cordy, insight manager for customer and commercial at Asda, said: “The platform allows us to keep our finger ‘on the pulse’ with customers and feed insights straight back to the business at a fast pace.
“By listening to customers and understanding what’s important to them, we can better meet their needs by putting their views at the heart of our decision making.”
ResearchBods director and co-founder Jonathan Clough said: “As the competitive retail landscape continues to evolve, it’s imperative that businesses engage with their customers in an ongoing and meaningful way.”
The Yorkshire Evening Post runs a regular Digital City column in partnership with Sky Betting & Gaming.
The platform aims to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.