Leeds search marketing agency Epiphany has been appointed to help financial services business Wonga improve its brand perception.
Epiphany, part of the Jaywing group, will also be responsible for driving traffic and will work in conjunction with Wonga’s content agency, Cedar, to deliver what is being described as a “customer-first multi-channel content strategy”.
Wonga’s James McMaster said: “The next stage of our business journey will be an exciting one and we were keen to find an agency who could be a partner.
“Epiphany impressed our whole team. They showed us something we hadn’t seen before with their ability to direct and develop content that reaches and adds real value to our audience, underpinned by over 12 years’ SEO experience at the highest level.”
Epiphany managing director Tom Salmon said: “Financial services is a huge area of expertise for both for us, as well as the wider Jaywing agency.
“We share Wonga’s excitement for the journey they are going on, and believe the expertise within our business complements Wonga’s ambitions perfectly.”
The Yorkshire Evening Post runs a regular Digital City column in partnership with Sky Betting & Gaming.
The platform aims to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.