Leeds agency Blueclaw holds the key to unlocking SEO opportunities

Fergus Clawson.
Fergus Clawson.
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Leeds digital marketing agency Blueclaw has released a complete revamp of its MarketScout SEO tool.

Drawing on Blueclaw’s in-house technology and the integration of tools such as SEMrush, MarketScout has been developed to crunch large amounts of data to show users where SEO opportunities are.

Blueclaw chief executive Fergus Clawson told Digital City: “We’re producing a variety of tools to support our work for clients, but also to give marketers and executives more information to work with.”

Users submit five of their most commercial keywords and the MarketScout Keyword Opportunity Report then analyses an entire site to assess current performance and identify pages that have the greatest potential to move up the search engine rankings.

Fergus said: “Too many SEO tools provide graphs, numbers and charts that are pretty limited in terms of what they help you do that will actually have a commercial impact. Our focus is on tools that make a difference.”

To try MarketScout, visit: www.blueclaw.co.uk/market-scout/keyword-opportunity-report

The Yorkshire Evening Post runs a regular Digital City column in partnership with Sky Betting & Gaming.

The platform aims to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.


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