Selfridges has unveiled its Christmas window displays as the festive season arrives in force on the high street, two months ahead of the big day.
The department store once again claims to be the first in the world to reveal its Christmas windows, but it comes after the retailer defied the summer heatwave to open its Christmas shop at the beginning of August.
It is one of many retailers who have already turned their shelves over to tinsel, baubles and glitter.
The retailer said more than 100 people had worked on non-stop rotated shifts over the past eight days to prepare the windows for Thursday’s unveiling, which features a ‘Selfridges Rocks Christmas’ theme.
Selfridges stores in London, Birmingham and Manchester now feature more than 85,000 baubles hung from balconies and ceilings, more than 65,000 pieces of paper confetti released from its atrium cannons every day and 200 Christmas trees.