An animal rights protest group used shock tactics to target Leeds shoppers today in a bid to raise awareness of abusive practices in the wool industry.
Three nearly-naked models from PETA donned body paint to represent bruised and bloodied sheep, with one covering her chest with a model of a dead lamb outisde the city’s Victoria Quarter on Tuesday.
The PETA members were protesting against alleged mistreatment of the animals during the wool shearing process.
Director Elisa Allen said:
“When every single PETA exposé of the wool industry has revealed petrified sheep with bloody wounds and broken limbs, there’s simply no excuse to wear wool – especially when there are so many innovative vegan fabrics to choose from.”
The group’s international investigations claim to have recorded cruelty including live skinning at 37 locations across three continents.