Iceland confirms new Leeds city centre store

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frozen food giant Iceland has confirmed it is to open a new flagship store in Leeds.

The new £1 million store will open at the Leeds Merrion Centre in spring 2019 on the site of the former Poundworld shop and will see 25 jobs created.

The firm says the new store will feature a more modern and appealing store layout and design, a new style of fascia and frontage, digital signage, LED

lighting, improved in-store navigation, and new checkouts that will be quicker and easier to use for both customers and staff alike.

The new concept store will also carry a wider product range than older Iceland stores, with an expanded offer across all ranges from frozen and chilled food to fresh fruit and vegetables, food cupboard staples,

and beers, wines and spirits.

Iceland’s unique home delivery service will also provide free delivery of any in-store purchases of £25 or more, making shopping within the heart of Leeds even easier for the Merrion Centre’s 11.5m visitors

per year.

Neil Hayes, Iceland’s Marketing Director, said: “The success of our new concept stores has given us the confidence to consider opening completely new Iceland stores in areas where we were

unrepresented – and we are confident that our first Leeds city centre store at the Merrion Centre will bea fantastic addition to the current mix of retailers available.

“Our award-winning Iceland own label product ranges and Power of Frozen marketing campaign are earning us growing recognition for quality and convenience as well as value, and our new concept store

will undoubtedly add to our appeal, attracting many new customers who would never have considered shopping at Iceland before”

Helen Green, Associate Director for Town Centre Securities, owners of the Merrion Centre said: “We are thrilled to announce that Iceland has chosen the Merrion Centre to open its newest concept store, and are confident that the varied mix of families, students and office workers that live and work within the immediate vicinity will welcome the addition of this leading household brand with its

innovative, value and convenient frozen food. In addition, the Merrion Centre is passionate about sustainability, and as Iceland recognises the important part that frozen food can play in cutting waste,

we are confident their industry-leading pledge to eliminate plastic packaging from their own label food by 2023 will further align their businesses core values with our own”.