Last edition of ‘lads mag’ Loaded

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Loaded Magazine - which launched a generation of so called lads mags - is to close down, its publisher confirmed today. (Maech 27)

The last edition of the magazine, which featured an interview with Noel Gallagher and Irvine Welsh, came out yesterday. (March 26)

Simian Publishing confirmed the latest edition would be the last.

The magazine exploded on to the market in 1994, with a recipe of features about drinking, football, music and scantily-clad women and contributors including Hunter S Thompson, Irvine Welsh and Nick Hornby.

But its sales, which were once comfortably in six figures, began to erode as readers migrated online and the magazine went through several owners.

Deputy editor Lia Nicholls posted pictures of the “very first and unfortunately the last” issues of the magazine on Twitter, telling readers: “Sad day. Loved every minute.”

Leeds-born James Brown, who edited the magazine in its heyday, said the news was “a pity”.

He said: “The last team seemed to have made a real go of it”