THIS year’s Mission Christmas gift appeal hopes to help more children across Leeds and West Yorkshire than ever before - and we need your help to do it.
The YEP-backed toy appeal, run by 96.3 Radio Aire’s Cash for Kids charity, last year saw 18,000 vulnerable and deprived children wake up to a gift on Christmas Day, after more than £900,000 worth of gifts were donated. It was the appeal’s biggest year yet - but organisers hope to help even more children this Christmas.
Lisa Sullivan, Cash for Kids charity manager, said: “We can only do this with the generosity and support of the public. We have already had applications from hospices, hospitals, Women’s Aid, Salvation Army and lots of other organisations needing our help, so far over 7,500 children need our help and this is before we have even launched the appeal.”
New and unwrapped gifts, suitable for babies right up to 18 year-olds, can be handed in at drop-off points across the city, including at campaign supporters’ Crown Point Shopping Park.
Once collected, the gifts are distributed to children through organisations such as Martins House Hospice, Candlelighters, Leeds Children’s Hospital, Barnardos and children’s centres. The campaign is also supported by Foresters, Ison Harrison and Ringways Motor Group.
Nicola Furbisher, managing editor of the YEP, said: “We want to do all we can to ensure every child in our region gets a present to open on Christmas morning this year.
“It’s a magical time of year that everyone should be able to enjoy but we need your help to make Leeds children’s Christmas wishes come true.”
Jay Heath, marketing manager at Crown Point said: “Crown Point Shopping Park we are very proud to support Cash for Kids in helping to make a difference to the lives of local needy children this Christmas.”