Leeds midwife and baby star in nursing ad campaign

Lisa Porritt and daughter Ava
Lisa Porritt and daughter Ava
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A leeds midwife and her baby daughter are the faces of a new campaign about a development scheme for nurses.

Lisa Porritt and six month old Ava are appearing on banners, flyers and posters across the country to promote the Frontline programme, which will support 5,000 nurses and midwives boost their skills and increase their influence on how care is delivered.

Lisa, who has worked at St James’s Hospital for 12 years, said: “When agreeing to take part in the photography work I didn’t quite realise the extent of the campaign – it’s quite a shock to see your face everywhere and I will definitely be showing Ava when she’s older.

“As a midwife myself, I do however support the importance of professional development opportunities such as this. When you see how hard your team and your colleagues work every single day for the benefit of patients, it’s amazing to see some meaningful investment put back into the system.

“I will definitely be encouraging my team to apply.”

The six-month programme, which is being delivered by the NHS Leadership Academy, is due to commence from next month.

Karen Lynas, deputy managing director of the NHS Leadership Academy, said: “Thanks to Lisa and Ava for their support – I hope that thousands will seize this incredible opportunity to make improvements to services, support colleagues in their teams and organisations, and for themselves.”

Meanwhile Leeds Teaching Hospital is hosting a recruitment day for registered nurses tomorrow,

The event, which runs from 9am until 3pm at Gledhow Wing at St James’s Hospital, aims to reruit nurses of different experience levels, including students expected to graduate within six months.

Contact the trust’s Workforce and Education team on 0113 206 5160.

NHS staff will get a 6.5% pay rise.

'Higher rises to the lowest paid' as NHS workers in England set for 6.5% pay rise