Greggs has launched two limited edition flavoured lip balms just in time for Christmas – and is giving them away in Leeds.
With all those Christmas kisses under the mistletoe in mind, the UK’s leading bakery food on-the-go retailer has created two special lip balms – a Festive Pasty flavour and Sweet Mince Pie flavour
The Festive Bake pasty is filled will chicken breast, sage & onion stuffing and sweetcure bacon in a creamy sage and cranberry sauce - and now you can spread this on your lips.
The Sweet Mince Pie flavour is based on Greggs’ deliciously crumbly short crust pastry filled with sweet mincemeat, which is made with vine fruits, Bramley apple and candied orange and lemon peel.
They will be in shops from today (December 19) - including Greggs at Central Arcade in Leeds city centre.
The release of the Greggs lip balms comes with a new research, which found that tradition of kissing under the mistletoe has fallen out of favour, with 28% of Brits saying the last time they kissed someone underneath the mistletoe was at least ten years ago or more.
The survey of 2,000 UK adults also found that a further 31% said they had NEVER puckered-up underneath the mistletoe.
For those who do maintain the tradition – either as a polite greeting or romantically – we can expect on average to kiss at least six times during the festive season from December 1st to January 1st.
If you are a female this increases to an average of eight people. However, if you are in Northern Ireland, you can expect to kiss just three people this Christmas.
When it comes to age, 84% of over 55’s claim to have kissed under the mistletoe; but almost two-thirds (61%) of 18-24 year olds claim never to have kissed under the mistletoe, or have ever even heard of the tradition.
The kissing capital of the UK is the North East, where more than half (52%) of Geordies have shared a kiss under the mistletoe within the last four years, more than anywhere else in the UK – this is closely followed by romantic Brummies in the West Midlands, where it stands at 47%.
The tradition is said to date back to centuries, with Norse legend ensuring the plant has long been considered to increase life and fertility for many generations and evolving into the custom we are familiar with.
A Greggs spokesperson, said: “This Christmas we wanted to bring some fun to the last minute present dash by giving busy shoppers the chance to pick up a festive lip balm from a number of our shops across the country. Whether it’s a kiss under the mistletoe or a fun treat for a loved one, our festive flavoured lip balms applied generously to lips will hopefully put a lip-licking smile on anyone’s face!”