A milk bar owner from Pudsey has shaken up the fashion world after winning a male modelling contest.
Andy Caine, 32, was named menswear label Jacamo’s Real Man Runway 2016 after the fashion brand launched a search for an everyday guy to star in their next promotional campaign.
Men of all shapes and sizes were encouraged to enter the competition, and 20 finalists were chosen from 450 entrants.
Former England cricketer Andrew Flintoff joined top industry stylists and model agents to judge the hopefuls, who were asked to star in photoshoots and discuss their attitudes to men’s fashion.
Farmer’s son Andy, who is also a qualified civil engineering site manager, has recently set up milkshake bar Funky Shake, but will now be the face of Jacamo’s autumn/winter 2017 campaign and the chance to sign with leading model agency Models One.
“This is about as far away as it gets from growing up on a farm, so you can just imagine my reaction when Freddie read out my name at the Real Man Runway final! I’m really happy and grateful to be the winner and can’t wait to get started working together in the New Year,” he said.
Flintoff, who is a Jacamo brand ambassador, added:
“It’s been great fun being on the other side of the lens today. Selecting the winner was the hardest part, as we had a great bunch of lads take part in the Real Man Runway final. It wasn’t all about looks, it was as much about personality and attitude, which made it even tougher.”