Yorkshire Building Society hopes flower power will help it raise £1m for its Hour of Need campaign in aid of Marie Curie.
Branches across the country are encouraging people to give a donation and wear a daffodil pin this March, in support of the charity’s Great Daffodil Appeal.
Every £20 raised during the society’s Hour of Need campaign will help fund one hour of Marie Curie nursing care.
The society’s campaign was launched in 2014 to raise £500,000 by December 2016. This was reached a year early and the society has now set its sights on reaching £1m. Branches across Yorkshire have raised £92,375.