Be A Hero Day’s lifesaving organ donation message has stormed on to the social media accounts of more than 570,000 people.
The YEP-backed campaign’s first ever day of action saw scores of people sign the NHS Organ Donor Register online after a drive to get people’s attention both on social media and in person yesterday.
Brave families, who have spoken out about their experiences of organ donation, also got involved by joining specialist staff at Leeds St James’s Hospital’s Bexley Wing to encourage people to sign up.
The cape-wearing Be A Hero mascot also toured cafes, offices, shopping centres and West Yorkshire Fire and Rescue Service’s Kirkstall station to spread the word.
The campaign, which is organised by Leeds Teaching Hospitals NHS Trust (LTH), comes in response to the news that around 700 people in Yorkshire are awaiting lifesaving transplants.
Dr Simon Flood, clinical Lead for organ donation at LTH, said: “It was fantastic to see our donor and transplant families sharing their stories on the first ever Be A Hero Day.
“A huge thanks again to all of our Yorkshire heroes who have shown us their support.”
To sign the register, which takes just two minutes online, visit leedsth.nhs.uk/be-a-hero.
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