Firms are flocking to Wear it Yellow for the Tour de France

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Dozens of organisations are pledging to turn Yorkshire yellow to mark the arrival of the Tour de France this summer.

More than 30 businesses, schools and communities across the region have promised to wear something yellow and raise money for the Yorkshire Air Ambulance (YAA) on Thursday July 3.

Primley Park Dentistry, Nursery Lane, Leeds, are supporting Wear it Yellow Day on July 3. Picture by James Hardisty

Primley Park Dentistry, Nursery Lane, Leeds, are supporting Wear it Yellow Day on July 3. Picture by James Hardisty

The Yorkshire Evening Post’s Wear it Yellow Day asks organisations to add their names to our regularly-published roll of honour, encourage individuals to wear yellow on the day and donate £1 each to YAA in the process.

The likes of Leeds Bradford International Airport, Bruntcliffe School, Primley Park Dentistry, KPMG Leeds, Revolution Viewing, Leeds St James’ Hospital, Barclays Huddersfield and Mousie Browns Hair & Beauty are among those to pledge their support so far.

This week is Local Newspaper Week, which is centred on ways that newspapers can make a difference. We have teamed up with the Yorkshire Air Ambulance in a bid to both raise money for charity and celebrate the Tour de France Grand Depart from the region on July 5 and 6.

YAA spokeswoman Abby McClymont said: “We’ve had a fantastic reaction to the Yellow Yorkshire campaign since its launch and have been quite overwhelmed by the reception from businesses and organisations across Yorkshire which has been so positive.

Making a Difference logo''

Making a Difference logo''

“There are some fantastic yellow-themed ideas coming through and we are excited to hear of the plans that people have to help support us.”

Wear it Yellow Day is the focal point of the YEP’s interactive Yellow Yorkshire campaign, in which we are urging people all over Yorkshire to go yellow for the Tour de France and send us their yellow pictures and stories to feature both in-paper and on our website.

Our multimedia campaign is encouraging readers to tell about everything from bake-offs and sunflower-filled gardens to fun fancy dress days and fundraisers – but all with a yellow theme.

Ms McClymont added: “The more the merrier and we are still encouraging as many people as possible to get involved and support Yellow Yorkshire and the YAA.

“All the monies raised from the day will go towards keeping both of our helicopters in the air and saving lives.”

To sign up to take part in Wear it Yellow Day or for further information email

Anyone who would like to get involved in Yellow Yorkshire can email pictures and stories to our Tour de France reporter at, tweet our @leedsnews Twitter account using the hashtag #yellowyorkshire or post them on our Facebook page.


Pocklington School

York Racecourse

Private Fundraiser

Willerby Carr Lane Primary School

BT Openreach Regional South


Mid Yorkshire Chamber of Commerce

Blacks Solicitors LLP

BT Openreach Leeds

Redmayne Bentley Stockbrokers



Sulzer Pumps

Ernst & Young LLP


Straight PLC

Pinsent Masons LLP

Deloitte LLP


Hewlett Construction Ltd


Green Building Store

Harvard Engineering LTD




Leeds Bradford International Airport

Bruntcliffe School

Primley Park Dentistry, Alwoodley

KPMG Leeds

Revolution Viewing

St James Hospital

Barclays Huddersfield

Mousie Browns, Horsforth

Moss Bros

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