The annual Yorkshire Evening Post-backed Mission Christmas appeal aims to ensure every disadvantaged child in West Yorkshire has a gift to open on December 25.
But organisers say this year’s appeal is in a “desperate situation” as not enough gifts have been donated to guarantee every child a present on Christmas Day.
The charity is seeking to help more than 25,000 children this year, but has so far only manage to help 8,000.
Radio Aire Cash for Kids patron Natalie, who played who played Alicia Metcalfe in Emmerdale, said: “Having a little boy of my own I know how important Christmas is and I couldn’t imagine him not having anything to open on Christmas Day. It truly breaks my heart to hear the number of children in our area at risk of waking up to nothing without your help.
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Everyone deserves to experience the magic of Christmas and this is why Mission Christmas means so much to me.”
Natalie, who has also starred on stage in Fat Friends the Musical, added: “Please help us if you can put a smile on a local child’s face this Christmas, that one extra gift that you buy can transform a child’s life this Christmas.
Radio Aire charity manager Lisa Sullivan, said the charity is seeking to help more 25,000 children this year, but so far have only been able to help: “We are in such a desperate situation this year and we need so much more support than ever before. We can not do this campaign without the public’s support, thank you to everyone had given already but to those that haven’t please buy an extra gift and drop it off at one of our many drop off points including every B&M store.”
There are a number of quick and easy ways to donate to Radio Aire’s Cash for Kids Mission Christmas appeal to ensure no disadvantaged child goes without an present.
You can take a gift to any B&M store until December 17 or drop off gifts at Radio Aire on Burley Road, Leeds, until December 19.
You don’t have to buy the gift yourself, just text AIRE to 70808 to donate £5 and Radio Aire volunteers will buy the gift for you. Or you can donate cash online at www.radioaire.co.uk/mission