The destructive decision to drink and drive is still causing countless deaths, new statistics reveal.
For a fourth year in a row, the number of people killed by motorists over the legal limit has remained unchanged.
Latest Department for Transport figures show there were 240 deaths caused by drink-drivers.
However, there were 5,690 drink-driving accidents in 2013, almost 1,000 less than the previous year.
The number of young drivers killed or seriously injured in alcohol-related crashes has also halved since 2009, from 300 to 150.
But road safety charity Brake is urging the government to adopt a “zero-tolerance” approach to the problem.
Julie Townsend, deputy chief executive of the charity, said: “While the overall reduction in drink drive casualties is encouraging, it is sad and disappointing to learn that the number of deaths has remained the same.
“It seems we have reached a point where further meaningful reductions in devastating and needless drink drive deaths and serious injuries require more decisive action.
“Education on drink driving is important, but it can only achieve so much. Brake is calling for a zero-tolerance drink drive limit and greater priority and resourcing for traffic policing: evidenced steps we’re confident would help tackle this menace.”
Men made up three quarters of the people killed or seriously injured as a result of drink-driving in 2013 .
More than a third of motorists aged 25-39 who are killed on the road are over the legal limit - the highest of any age group.
For more information on the Brake campaign visit www.brake.org.uk