One of the most recognisable faces on the Bafta-winning television show Downton Abbey is urging fellow Yorkshire folk to join the NHS Organ Donor Register.
Jim Carter, the Harrogate-born actor who plays butler Mr Carson in the hit period drama, has joined the star-studded cast of supporters of the Yorkshire Evening Post-backed Be A Hero campaign.
The initiative, organised by Leeds Teaching Hospitals NHS Trust, has seen around 27,000 people across the county sign the register.
The kind-hearted donors have given hope to the hundreds of people awaiting lifesaving transplants in the White Rose county.
Mr Carter, 67, and his wife have held a donor cards for the best part of almost three decades.
But his involvement with the campaign has made him consider discussing his wishes in terms of organ donation with his 21-year-old daughter for the first time.
He told the YEP: “One of the major pluses of the success of Downton is it’s allowed us all as individuals to lend our weight to good causes and there’s no downside to this campaign.
“If people see mine or Mr Carson’s name associated with this and sign up it’s a very beneficial side effect.”
Mr Carter is best-known for playing the butler Mr Carson in the hit television series.
Millions of viewers tuned in to watch the butler recently marry Mrs Hughes in the drama.
Be A Hero was sparked after it emerged that just 42 Leeds families, and 144 Yorkshire-wide, consented to organ donation last year.
Figures show around 800 people in the county are waiting for lifesaving transplants.
As a result we have printed the inspiring tales of Yorkshire families who have made brave decisions around organ donation to help others, those who are on the transplant waiting list and those who have been given a new lease of life by organ donation.
Mr Carter added that “the people of Yorkshire have already shown their generosity” after 27,000 people signed up to the organ donor register in just three months.
He is also calling on even more people to join the movement.
The campaign has so far attracted the support from Yorkshire cricket legend Geoffrey Boycott and the Duchess of York.