A construction firm is laying the foundations for a Christmas to remember for disadvantaged children in Leeds and West Yorkshire.
The latest firm to get behind the YEP-backed Mission Christmas toy appeal, run by Radio Aire’s Cash for Kids charity, is David Wilson Homes.
A special fundraising Christmas jumper day, bake sale and gift collection by the firm will benefit the appeal as well as a commitment to donate £100 to Mission Christmas for every new reservation made at its Leeds developments before December 6.
A four-figure donation is expected to be generated by the firm, which is building homes at developments including Boddington Manor, in Adel, and Applegarth Manor, in Oulton.
Sam Wood, sales director at David Wilson Homes, said: “It’s a very worthy cause. With one in three children living in poverty in our area, we’re just doing our part to help Mission Christmas provide these children with a very much-needed treat over the festive period. Hopefully we’ll be able to raise a substantial sum of money.”
Last year 18,000 needy children woke up to a gift on Christmas Day thanks to Mission Christmas, after over £900,000 worth of gifts were donated.
Once collected, the gifts are distributed to children through organisations like Candlelighters, Leeds Children’s Hospital and Barnardos.
Lisa Sullivan, Cash for Kids charity manager, explained that this year’s campaign looks set to be the most successful yet and could benefit 19,000 children thanks to such generous support.
She said: “This will make such a difference to the local children that so desperately need our help this Christmas as the poverty stats increase.”
Readers can donate new and unwrapped gifts, suitable for babies right up to 18 year-olds, to drop-off points across the city, including at campaign supporters’ Crown Point Shopping Park.
Visit radioaire.co.uk/mission for details on where to donate before December 16.