Delight for Leeds’s Delete as it does the digital double

Delete's Thorpe Park head office.
Delete's Thorpe Park head office.
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When it comes to providing a champion service for its clients, one Leeds digital agency is definitely at the top of its game.

Staff at digital specialists Delete are celebrating after winning two awards for their work with Premier League football club Southampton, also known as the Saints.

The firm was given its Global People’s Choice and UK Digital Innovation awards by Sitecore, a major business providing customer experience software for website builds.

Delete was recognised for its work in relaunching Southampton’s club website as a fan-focused digital experience.

Agency partner and UX director Tom Dougherty said: “The feedback we’ve received on the platform from the fans, media and the sports industry has been overwhelming, and to ‘do the double’ for both a project and an agency is a phenomenal result for us.

“Our brief from Southampton FC was to create a digital experience which positioned Saints as a trailblazer and innovator within the Premier League, and broke the mould of the standard official club website.

“These awards are the result of a year of hard work from both ourselves and the team at Saints, and the recognition of a job well done.”

Explaining the thinking behind the project, Tom told Digital City: “From the outset Saints set about ‘changing the game’ in the Premier League market by delivering a site that redefined the official club website.

“Our CX strategy is built around the content consumption patterns of the modern day, always-on football fan.

“Our biggest insight was that fans are ‘content grazing’ – throughout a day they are returning to favoured sources for updates on new and developing stories about their team.

“This insight drove our digital broadcaster strategy. Since its launch, the site has received widespread acclaim from Saints fans, [other] football fans and the sports and digital industries proving it is truly a benchmark product for the Premier League and wider football market.”

Launched in 2000, Delete’s work has helped it attract other high-profile clients over the years such as Expedia and Red Bull.

Closer to home, its Yorkshire clients include Leeds Beckett University and Persimmon Homes.

The agency says its approach is driven by “delivering digital transformation for global brands and businesses looking to embrace digital at the heart of their marketing, communication and operation”.

With a head office at Thorpe Park in Leeds and a base in London, its turnover for the 2015/16 financial year was more than £4.5m.

Hailing the work done by Delete, Southampton head of marketing James Kennedy said: “I’m delighted that has won the Global People’s Choice Award and the UK Digital Innovation Award at the Sitecore Experience Awards.

“[We’re] pleased with this platform, and have only completed phase one of the project, loads more to come!”

The Yorkshire Evening Post recently launched its Digital City platform in partnership with Sky Betting & Gaming.

The platform is designed to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.