Dedicated ‘welcome’ team hits the streets in Leeds

Peter Allinson, one of the Welcome People at Briggate, Leeds. Pictures: James Hardisty.
Peter Allinson, one of the Welcome People at Briggate, Leeds. Pictures: James Hardisty.
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A dedicated team is hitting the streets of Leeds to give visitors a warm welcome to the city.

The Welcome People arrived on Briggate yesterday (Feb 29) and will offer a helping hand for tourists, shoppers, visitors and commuters.



The city ambassadors will fly the flag for Leeds, providing a ‘meet and greet’ service and offering tourist information to those who need it, as well as carrying out intelligence gathering and helping to promote local businesses.

The extra pairs of eyes on the city’s streets will also help monitor incidents of anti-social behaviour and the team is encouraged to report incidents to the police and local authorities where ever necessary.

Leeds’ Business Improvement District (BID) has helped fund the project.

Karen Butler, head of place for Leeds BID, said: “We are very excited that the Welcome Ambassadors will be bringing their own unique brand of welcome to the city streets from this week.

“They will add a new front of house service to our city centre, enhancing the welcome experience for tourists, commuters and business users alike, ensuring a professional and friendly welcome to Leeds.”

Andrew Cooper, chief executive at Leeds BID, said: “‘ I am delighted Leeds BID have been able to bring this ambitious project to the city centre, directly funded by business and bringing a range of benefits to our businesses.

“The team will enhance the quality of the professional welcome experience for all city users and push Leeds forward as a friendly, welcoming destination for business and leisure visitors, fulfilling an important objective within our business plan.”

The Welcome People has run teams at locations across the country, including London, Exeter, Chester and Manchester.

For more information about the Welcome People, visit the website at

Rohingya Muslims, who crossed over from Myanmar into Bangladesh, stretch their arms out to collect food items distributed by aid agencies near Balukhali refugee camp, Bangladesh, Monday, Sept. 18, 2017.  (AP Photo/Dar Yasin)

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