CREST FALLEN: Leeds United pledge to listen to fans views over club's controversial badge

United were hit by a furious backlash yesterday from supporters following the unveiling of the cartoon-style crest, with thousands of names being added to an online petition calling for it to be scrapped.

And, speaking to the Yorkshire Evening Post, Leeds managing director Angus Kinnear said it had become apparent that the consultation conducted by the club during the design process “wasn’t extensive enough”.

He said United would now be carrying out further consultations with fans about the crest.

Mr Kinnear told the YEP: “We put the supporters at the heart of everything we do and we are here to make them proud and so, based on some of the feedback we’ve received, it’s evident that the process wasn’t extensive enough and we need to seek further consultation with our fans as we don’t want to do anything that the majority of the fanbase don’t believe in.

“There are 10 million Leeds fans around the world and we want to represent all of them.”