A Christmas campaign to help the homeless in Leeds is on track to reach its fundraising target of £10,000.
The ‘Ho, Ho, Homeless’ appeal has been urging businesses across Yorkshire to donate just £100 to its #100Strong initiative in aid of the region’s homeless.
So far the appeal has raised over £5,000 in less than four weeks and is on track to double that by mid-December, with all proceeds going towards the purchase of warm clothing, food and gifts for those on the streets at Christmas.
The Christmas appeal was launched two years ago following a chance encounter between Leeds entrepreneur Geoff Shepherd, founding director of the Yorkshire Mafia, and a homeless man called Kevin in Leeds city centre.
When Geoff handed Kevin some money, he was given Christmas card in return for his kindness. That small gesture sparked Geoff to launch of the Ho, Ho, Homeless campaign which has since seen thousands of pounds worth of food and clothing donated.
Volunteer and event champion Bob Proctor said: “First and foremost we would like to thank all of those companies that have stepped forward to support #100Strong. It speaks volumes that in just a month we have raised £5,000 from Yorkshire based businesses.
“We still have a way to go, but I am confident that we can get to our target.
“We all see people on the streets, we know they are there and need our support, so I urge anyone that would like to make a difference to contribute towards Ho, Ho, Homeless.”
To get involved contact Bob on 0774620696 or email email@example.com.