Chocolate shoe maker given online praise by Ann Summers chief

Azra Sadiq with her chocolate shoes.
Azra Sadiq with her chocolate shoes.
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A business-minded chocolatier has seen her firm backed by one of the UK’s leading entrepreneurs.

Azra Sadiq, who runs Harrogate-based Azra Chocolates, was chosen as a winner of Ann Summers chief executive Jacqueline Gold’s weekly #WOW Twitter competition for start-up business.

Ms Sadiq’s array of chocolate shoes caught the attention of Ms Gold, one of the richest women in Britain, who retweeted the Harrogate entrepreneur.

Ms Gold, whose status as chief executive of Gold Group International also means she heads up the Knickerbox brand, chooses three businesses to retweet every week, making them visible to her 44,000 online followers.

“My twitter followers have increased and hits to my website too,” Ms Sadiq said. “This is a great boost for Azra Chocolates just before our busy Christmas season.

“It’s great to have this support and recognition to raise our company profile even further.”

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