Car retailer’s £1m pledge to BBC Children in Need

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A car retailer is aiming to raise £1m for BBC Children in Need.

Lookers, which has franchises across Leeds and the country, started the ball rolling by inviting Pudsey Bear to sit on its board for a day.

The mascot was made ‘Corporate Social Responsibility Director’ for 24 hours during his trip to Lookers headquarters in Manchester.

The bear even helped to come up with some great fundraising ideas for Lookers to deliver over the year.

One fundraising initiative will see the firm’s customers enter a twice yearly competition, which will give them an opportunity to donate to BBC Children in Need when they buy a new or used car. In return, customers could win a car up to the value of £25,000.

Lookers chief executive officer Andy Bruce said: “We are delighted to be supporting such a worthy cause and it is great to see the impact BBC Children in Need already makes in our communities.

“I’m certainly looking forward to encouraging all of our people across the business to get involved in some fantastic fundraising events as we aim to raise £1 million for this fantastic charity.”

Pudsey will also be visiting Lookers dealerships across the coming months to support employees and customers in their fundraising efforts, which will make a real difference to the lives of children and young people in their communities.

With every Lookers dealership no more than five miles away from a project supported by BBC Children in Need, the impact will be felt at a local level. Lookers’ charity activation team, Pudsey Pals, will work across its 160 dealerships to bring BBC Children in Need to life, not just on the day, but over the entire year. BBC Children in Need supports around 2,400 projects across the country.