YEP relaunch: Should the White Rose stay or go?

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BACK on August 13, 1990, Leeds United were poised for their return to top-flight football, the Teenage Mutant Ninja Turtles were number one in the charts and Margaret Thatcher was still in 10 Downing Street.

Lovers of nostalgia might also be interested to learn that the date holds special significance for the Yorkshire Evening Post as it saw the addition of the county’s white rose emblem to our masthead.

It’s remained there ever since – but now, with the YEP on the verge of unveiling a major redesign, there has been some debate about the rose’s future at the top of our front page.

And today we’re asking you, our readers, for your views.

Should the rose stay or go?

YEP managing editor Nicola Furbisher said: “As part of our research into the YEP redesign, no element of the paper has gone unscrutinised – and that includes our masthead.

“It’s changed many times in its 125-year history and the rose is a relatively recent addition.

“Why the discussion? In our focus groups some suggested we lost it, others were vociferous about keeping it.

“I have my own views, I’m not letting on for now. The YEP is our readers’ paper – let’s see what they think.”

The YEP added the white rose to its masthead – or titlepiece – during the run-up to the paper’s 100th birthday celebrations.

In a front page message to readers on the day it appeared, we said: “Today the Yorkshire Evening Post proudly carries a new titlepiece.

“It replaces outdated lettering introduced over 20 years ago.

“The new titlepiece is based on a traditional design and includes Yorkshire’s emblem, the white rose.

“It appears on the newspaper today after 18 months of design work and reader research.”

This year’s revamped YEP will hit the streets

for the first time on Monday, January 19.

It will have a lighter, brighter look and feel in keeping with the paper’s place as part of the fabric of life in one of the UK’s most vibrant cities.

For the relaunch, we are putting together a team of volunteer correspondents who will compile weekly columns filled with grassroots news about the places where they live.

People interested in becoming a community correspondent are asked to email: steve.teale@jpress.co.uk

In a separate move, we are also searching for people interested in signing up as members of our reader panel.

The panel will provide us with feedback on the paper’s redesign and will also be asked for their views on topics in the headlines.

Tell us your thoughts via the YEP’s Facebook page or tweet us @LeedsNews.

WHAT DO YOU THINK? Click here to register and have your say on the stories and issues that matter to you

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