Charitable Yorkshire Evening Post readers made a lifesaving difference last year by backing our memorable bright yellow Tour de France campaign.
We asked schools, businesses and communities to get in the cycling spirit of the Grand Depart by embracing Le Tour’s famous yellow jersey in aid of the Yorkshire Air Ambulance (YAA) last summer.
Thousands of people across Yorkshire, including more than 50 organisations, backed our Yellow Yorkshire campaign which came to its climax with our Wear it Yellow Day fundraiser two days before the great race rolled into action.
This week is Local Newspaper Week - celebrating the unique and vital role local papers play - with a theme this year of ‘making a difference’.
To mark the week, the YEP is highlighting how we have helped bring about change - and our Yellow Yorkshire fundraiser is one of several campaigns held over the past year.
Tour-tinged celebrations in aid of the YAA, our charity partner, went global, with Hewlett Construction turning its Leeds and Oman offices yellow for the day, as thousands raised money and wore yellow on July 3.
YEP readers helped us smash our ambitious £10,000 fundraising target - almost tripling that figure through donations in excess of £28,500 for the YAA.
Abby McClymont, marketing manager at the YAA, said: “It was a great way to bring the region together and raise awareness of the work the YAA does across Yorkshire.
“The support the YEP gave the campaign was invaluable, not only with the promotion and coverage of the day, but also getting their staff actively involved too.” The campaign was such a success the charity is making Yellow Yorkshire Day an annual event. For more information visit www.yaa.org.uk.