Raise a glass for Sir Kev – that’s today’s passionate rallying cry to rugby league fans right across the land.
An online campaign called #BuyKevAPint has been launched in support of Leeds Rhinos legend Kevin Sinfield’s bid to win 2015’s BBC Sports Personality of the Year award.
It is encouraging fans to each cast 20 phone votes – which should collectively cost around £3, the equivalent of a pint of beer – for Sinfield during Sunday night’s ceremony.
And the people behind the campaign are hoping it will persuade supporters of all rugby league clubs to do their bit to make the former Rhinos skipper the sport’s first ever winner of the award.
Steve Brown, who set up #BuyKevAPint with his brother-in-law Mark Daniels, told the Yorkshire Evening Post: “The idea is, would you buy Kevin Sinfield a pint after everything he has done for rugby league?
“The answer is obviously yes, so let’s harness that goodwill and use it as a way to articulate what every fan needs to do to help him win.”
Sinfield, who recently crossed codes to join rugby union’s Yorkshire Carnegie, is on the 12-strong award shortlist with Otley’s world champion cyclist Lizzie Armitstead.
Sinfield will be joined by his former Rhinos team-mates at tomorrow’s ceremony in Belfast, which is being shown live on BBC One.
The coveted main award will be decided by votes cast by the public during the event.
Meanwhile, Sinfield and Armitstead are among the front-runners to receive a very different kind of honour back in Leeds.
Bus firm First is preparing to name 11 of its double-deckers after inspirational people and recently asked the public to put forward suitable candidates.
And yesterday the operator revealed that Sinfield and Armitstead are the most popular suggestions to date.
Other nominations include boxer Nicola Adams and showbiz great Ernie Wise.