Young on track to tackle railway contest

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WOULD-BE business aces from West Yorkshire will be competing with young people from schools across the region to show they have the best entrepreneurial skills.

Teams from Bruntcliffe School, Leeds City College and The Grammar School at Leeds, Bradford College and Buttershaw BEC in Bradford, Wakefield College and Rastrick High School in Brighouse will be battling against pupils from schools elsewhere in Yorkshire, the East Riding and Lincolnshire.

They are all taking part in Northern Rail’s 2011 summer advertising campaign which gives teams of 16-19 years olds the chance to come up with ideas aimed at encouraging 15-30 year olds to travel to the North’s top tourist destinations by rail.

The teams will pitch their best marketing ideas to a Dragons Den-style panel, with the winning proposal being used as part of Northern Rail’s 2011 summer advertising campaign.

The winning team will also scoop a three month unlimited rail pass each.

The Marketing and PR Challenge is being run in partnership with the Young People’s Enterprise Forum.

Jamie Burles, commercial director at Northern, said: “This is the third year of Northern’s educational challenge to schools and we have been incredibly impressed with the high standards of previous entries.

“The challenge will offer a real head start to young people by giving them the chance to develop a professional response to a genuine marketing and PR brief.

“As a company dedicated to nurturing talent, we see this as a great, fun way of giving students an opportunity to sharpen their commercial instincts in the real world of business.

“Last year there were 70 university graduates for every job, and marketing and PR were two of the most popular course choices nationwide.

“For anyone considering a career in this area, or just keen to find out more, this project represents a great opportunity to develop their skills and possibly even see their work and concepts become a reality.”

The teams will be expected to speak to passengers to find out what motivates them to travel.

Tony Burdin, chief executive of Sheffield Mutual Friendly Society

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