Wind up your customers with shoddy service at your peril, businesses are warned

BUSINESSES beware! People in Yorkshire and Humber won't put up with poor customer service, according to a new survey.

In fact, 42 per cent of people in the study said they would boycott a firm that has annoyed them.

The survey, carried out online by YouGov on behalf of the training provider Kaplan, shows that businesses should take complaints seriously or they could lose out on future trade.

The biggest culprits for winding up customers identified through the research are utility companies and high street retailers, with both types of business identified as the worst at customer service by 22 per cent of Yorkshire and Humberside respondents.

The main bugbear identified by consumers in Yorkshire and the Humber was staff talking to each other when they need assistance – an issue chosen by 50 per cent of respondents in the region. Other top irritants include overzealous staff approaching customers to ask if they need help, staff not being available to help and staff not being able to answer questions.

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