TECHNOLOGY start-up Uber, which describes itself as “everyone’s private driver”, is launching a new product in Leeds today. (April 9)
Uber works by connecting licensed drivers with passengers at the touch of a button via a smartphone app, cutting out traditional private hire firms.
Uber said it is launching its EXEC service in Leeds following “huge demand”.
Uber brought its driver-hailing service to Leeds in late 2014 as part of a roll-out around the UK
An Uber spokesman said: “Uber is announcing its third product in Leeds, UberExec.
“Whether it’s date night or impressing a new client, you can now travel in a bit more style in an E Class Mercedes or equivalent, all booked through the same award winning app.”
Tom Elvidge, the general manager, Uber Leeds told the Yorkshire Evening Post: “We like to say that Uber is everyone’s private driver, and in an UberEXEC it really feels like it.
“In an EXEC you can expect the highest rated drivers, the most luxurious cars and a chauffeur-driven service.
“With UberEXEC a ride from the train station to Headingley will cost around £8 and from the airport to Call Lane will cost around £23.”
Last month, Uber announced that it was bringing its services to Wakefield, its fifth British city.
In March, Mr Elvidge said 10,000 people in Wakefield had opened the Uber app since it launched in Leeds in November, which he described as “a phenomenal response”.
He added: “We have seen really strong take-up in the UK generally.”