A RAWDON-based wholesaler wants to make sure that his customers get the very best cuts of meat this Christmas –and has spent over £40,000 to ensure it.
John Penny and Sons staff have been attending stock shows far and wide to buy 20 beef and lamb champions or reserve champions.
They believe that buying the best means customers get the best too.
The meat will be sold through John Penny and Sons' retail butchers in Harrogate, Pateley Bridge, Rotherham, Scunthorpe, Pontefract, Wakefield, Derbyshire and Spennymoor.
The Stafford-based English Winter Fair's Zintec-sponsored supreme champion, Meat Loaf, was amongst the prize stock bought by sales manager Mick Searle.
He said: "We bought Meat Loaf from Lincolnshire-based owner Trevor Lyon who was also the owner of the supreme champion at this year's Great Yorkshire Show.
"This shows the calibre of the meat that was on offer.
"We are very strong on the traceability of our meat and are actively encouraging consumers to question where their meat comes from and how it is brought to market to keep standards high in this country.
"Year-round we are committed to providing the region with the best meat and are delighted to be bringing this outstanding quality to customers, who will be tucking into some of the country's most delicious roasts this Christmas."
The butchers stocking John Penny meat in our area are: Yorkshire Farmers, Harrogate; MJ Meats, Pontefract; Allums Butchers, Wakefield; Kendalls, Pateley Bridge; and K Balsdon, Summerbridge.
Our picture shows Bradford butcher John Summers, second left, with the Skipton Christmas prime stock champion and reserve champion beef carcases, alongside, from the left, Skipton Auction Mart's farmstock sales manager and auctioneer Ted Ogden, John Penny and Sons' factory manager Frank Broadhead and the company's European sales manager Mick Searle.