Sports Direct to hit annual targets after festive sales boost

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Britain’s biggest sports store group, Sports Direct, cheered shareholders with the news that profits leapt 15 per cent over the Christmas period despite a disappointing trading update in December.

The group, controlled by billionaire Newcastle United soccer club owner Mike Ashley, said it is confident of hitting full-year targets following the update.

The group said gross profit for the 13 weeks to January 26 rose to £280.7m.

HELPING HAND: Ben Wilson, MD at MPM, with Victoria Hopkins, MD at Hopkins Catering. PIC: Tony Johnson

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