Snow costs £22m sales, says Next

Fashion chain Next today said the snow cost it £22 million in lost sales as customers stayed at home during the key Christmas trading period.

The retailer estimated that 2.2% of the season's total sales were lost as a result of the snow, meaning like-for-like sales in its retail estate were down by 6.1% in the period between August and Christmas Eve.

While it also faced increased competitor discounting in the run-up to Christmas, Next said it remained on track to improve profits by as much as 10% in the year to the end of January.

Yorkshire Post Innovation Network..Pictured from the left are Dr Abdulrahman Altahhan, Greg Wright, Stuart Sherman, Chris Atkinson and Jamie Morgan..21st March 2018 ..Picture by Simon Hulme

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