Shoppers flock to budget fashion chain Primark

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Primark’s owner Associated British Foods hailed an “excellent” year for the budget fashion​ retailer after sales jumped by 16​ per cent.

​​Primark​, which reported ​like-for-like sales growth up 4.5 per cent​, ​has benefited during the downturn thanks to its low prices and keen eye for the latest fashion trends.​

The performance helped the conglomerate offset sharply lower sales in its sugar division and the impact of the pound’s recent strength on overseas earnings.

As well as Primark’s continued progress, AB​F has been cheered by good growth in its grocery division after strong demand from green tea drinkers helped Twinings Ovaltine post double-digit sales growth in the year to September 13.

The division’s Allied Bakeries arm also grew revenues and profits after the launch of Kingsmill Great White boosted market share.

Primark​, which has 20 stores across Yorkshire,​ has been the jewel in the crown at AB​F for a number of years, leading to a Europe-wide estate of 278 stores and 10.2 million sq ft of space.

In the last financial year, Primark opened 1.4 million sq ft of selling space in 28 new stores, the most recent being in Berlin and Bath.

“We have a very strong pipeline of new stores in Europe extending over a number of years​,” the company said in a trading update.​

AB​F said early sales of its new autumn/winter range were encouraging​, although shareholders had been hoping for an even better performance than the 4.5 per cent increase in underlying sales.

​Investors were also rattled by the continued impact of falling prices on its sugar division.

Revenues and adjusted operating profit for AB Sugar will be substantially lower than last year, with lower volumes in north China and a currency translation impact of some £20m also to blame.

​​Keith Bowman, equity 
analyst at Hargreaves 
Lansdown Stockbrokers, said: “Sales at Primark look to have fallen short of high investor expectations, whilst lower 
sugar prices, not helped
 by previous European Commission initiatives, continue to weigh.”

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