The Leeds business community is being urged to throw its weight behind the Rugby League World Cup.
Two of the eagerly-awaited event’s games will be played at the city’s Headingley Carnegie Stadium.
And, with the tournament getting under way tomorrow, civic leaders have issued a rallying cry for local companies to make the most of the opportunities it presents.
Hotels, bars and restaurants laying on special deals for fans can advertise their offers for free on the Visit Leeds website by e-mailing email@example.com.
Firms can also donate money to help families from deprived areas enjoy a dream day out at the rugby. For more details on the Day To Remember scheme, e-mail firstname.lastname@example.org.
Coun Lucinda Yeadon, Leeds City Council’s executive board member for leisure and skills, said: “We are immensely proud to be a host city. I want to really urge the local business community to make the Leeds offer a fantastic one for every person that visits as part of this tournament.”
Headingley’s first World Cup game sees New Zealand taking on Papua New Guinea on Friday, November 8, with a quarter-final tie following a week later.
* Leeds Rhinos stalwart Jamie Jones-Buchanan will put his injury heartbreak behind him when the tournament kicks off with a clash between England and Australia at Cardiff’s Millennium Stadium.
Jones-Buchanan was ruled out of England’s World Cup squad after undergoing knee surgery at the end of the domestic season.
But he will still have a part to play at tomorrow’s opening ceremony as he is helping to cover it for BBC Radio 5 Live.
Jones-Buchanan is travelling down to Cardiff on one of the official fans’ coaches that Rhinos have organised for the game.