Neom takes natural step with first store

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Fast growing home fragrance and body care brand Neom Organics plans to launch its own retail store in a prime London location now that it has a global presence in more than 20 countries and 300 stockists in the UK.

The Harrogate-based firm’s products are sold by the likes of high end retailers such as Fortnum & Mason, Selfridges, Fenwick’s and John Lewis, and in worldwide markets including Europe, Asia, its fastest developing market, United Arab Emirates and Australia. Co-founder Nicola Elliott, a former journalist for glossy magazines Glamour and InStyle, told the Yorkshire Evening Post that the business is expecting to turn over £5m this year, up around 50 per cent on the previous year.

It now has 115 products and its stockists include spas and shops across the UK.

The London-based store, which Neon Organics expects to open in September next year, will mark its first own-branded shop. Other stores, most likely in London initially, are expected to follow.

“Next year we are doing an awful lot of work on branding, we’ve got some really exciting new product development coming out, we are working even more with home fragrance, we are going to open up into hotel amenities space, that’s going to be a new market for us”, said Mrs Elliott.

Neom Organics, which has 22 employees, also plans to grow its online presence. The company sells an organic range of luxury bath, body and home fragrance products.

Mrs Elliott started the business in London in 2005 with family friend Oliver Mennell, a former investment banker.

It later moved its headquarters to Harrogate.