Leeds airport rebrand takes off

Leeds Bradford Airport's new logo
Leeds Bradford Airport's new logo
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LEEDS Bradford Airport today unveiled a rebrand - its first since 1994.

Since that time its passenger traffic has more than trebled to 3.3 million across 65 destinations in 23 countries.

Chief Executive John Parkin said: “The time is now right for the airport brand to reflect the recent investment in our product development, the introduction of exciting new regional partnerships alongside improvements in the airport passenger experience.”

The new brand identity was created by Epiphany, based in Leeds, and followed a competitive pitch with other regional agencies.