TV celebrity and racing car driver Jason Plato has signed up as a brand ambassador for a Leeds telecommunications company.
The reigning British Touring Car champion, pictured, has agreed to the sponsorship deal with Yoozoom.
Yoozoom director Alex Deighton said: “Jason is a very successful sportsman having recently set the record for victories in the BTCC (British Touring Car Championship) at Brands Hatch, as well as winning the championship’s title for the second time last season. So naturally we are delighted he has come on board to add his support for the Yoozoom brand.”
The star of Fifth Gear said: “I don’t agree to many commercial endorsements, but when I was approached by Yoozoom and met the team I was persuaded that the brand was a perfect fit with my own personal goals.”