Gourmet coffee club sets sights on corporate clients

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A gourmet coffee business is in talks with investors to expand its delivery top-quality roasts to corporate clients.

Beanify, co-founded by brothers Simon and Stuart Edwards, operates an online coffee club that promises freshly-roasted beans and ground coffee delivered to subscribers’ doors each month.

The business welcomed its first customers in February and has since taken up residence in the Leeds Digital Hub.

Having received positive feedback from customers and nominations for top entrepreneurial awards, the pair are now seeking investment to develop its corporate business.

Stuart said: ‘We currently offer subscriptions to individuals for between three and 12 months, during which customers receive a different freshly-roasted coffee to their home each month.

‘We want to start offering corporate customers the same level of quality and variety. We want to get people talking about coffee the way they talk about tea.’

Brothers Simon, 32, and Stuart, 27, began developing the business in 2013 for a local business competition.

Simon said: ‘We’d been talking about starting a business in an interesting sector we were passionate about. We both love coffee and the culture around it, so we hit upon the idea.

‘We designed the product and brand for the competition and were shortlisted to the final 10.’

The pair decided to self-fund the start-up following the comeptition.

‘We called in favours from friends and contacts we had in the industry,’ Simon said.

‘It took a lot longer than it would have if we’d got funding, but we learned a lot more. Being financially restrained made us be more creative.’

Both Simon and Stuart have built the business while working in their respective fields of IT and construction, but hope to go full-time in the next 12 months.

Beanify is hoping to secure a private investment and is already in talks with a a Yorkshire-based firm interested in becoming Beanify’s first corporate client.

‘There’s choice when it comes to tea, but not usually when it comes to coffee,’ Stuart said. ‘We want that to change.’

Visit www.beanify.com for more information.

Tony Burdin, chief executive of Sheffield Mutual Friendly Society

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