Google sets up in Leeds to give region a boost

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Leeds’s credentials as a digital city was given a major boost with the announcement that internet giant Google will open a “Digital Garage” in the city as part of a nationwide initiative to help small businesses grow.

Google hopes the UK-wide scheme will enable 200,000 British entrepreneurs to achieve their potential through the smart use of technology.

The Leeds Garage, a “pop-up” space based in Leeds Dock, will open its doors on March 30 as part of a six-month pilot initiative.

Businesses are invited to get a digital ‘tune-up’ and participate in masterclasses based on Google’s own expertise.

It is supported by Shadow Chancellor Ed Balls, who said: “It’s really important small businesses here in West Yorkshire can compete in the digital age. So it’s fantastic to see a project like The Digital Garage bringing digital skills to small businesses across our region.

“All the evidence shows that businesses with a strong online presence grow faster and generate new jobs more quickly.”

Eileen Naughton, Google’s managing director for UK and Ireland, said: “While the majority of UK small businesses recognise the importance of having a website and using basic digital tools, less than 30 per cent of SMEs have an effective online presence.

“We want to help jump start the other 70 per cent.”

NEWSUBSTANCE created SPIRIT, a structure that will house 3,000 LED lights, use 10km of coloured string, it is 5 metres above the concourse and overall span is 24m x 14m. NEWSUBSTANCE are a UK studio specialising in dramatic, bespoke performance structures and have created pieces for Take That, Mumford & Sons and even the Beijing Olympics. .'17 November 2016.  Picture Bruce Rollinson

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