An independent filmmaker who wanted help promoting his new documentary about the refugee crisis is learning essential skills at Google’s Digital Garage to help raise further awareness of the cause.
Award-winning director Lucas Jedrzejak, who is based in Yorkshire, is well-known within the independent film industry, yet he still struggles to raise awareness of the project.
So he attended a course at the Google Digital Garage in Sheffield on how to build a website and grow his presence online. He now intends to launch it to promote his documentary, Ketermaya, which tells the story of a group of Syrian children living in a refugee camp in Lebanon.
He said: “To get noticed, filmmakers usually start with a festival circuit where the most prestigious festivals pick a handful of films and the other 80 per cent get rejected. A festival tour normally takes at least two years of promoting your film around the world, which is time-consuming and costs a lot of money.
“The only other option is to create a huge online presence that is backed up by social media. To do this efficiently you have to understand SEO and analytics and it’s easy to get lost. For those reasons the Google Digital Garage in Sheffield is a wonderful place to start boosting your skills.”
The Google initiative is part of a multi-million pound investment offering everyone in the UK five free hours of digital training. The Digital Garage in Sheffield will be open until the end of October.