Fashion chain Bonmarché ‘delighted’ with performance after floating on AIM

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FASHION chain Bonmarché delivered a bullish trading update, as its clothing ranges continued to prove popular with fiftysomething women.

The Wakefield-based company, which raised £40m from its float on AIM in November, said it was pleased to report continued growth in the last quarter.

Headline like for like sales increased by 13.5 per cent in the 13 weeks ended March 29, bringing the figure for the year to 10.4 per cent. Combining online sales growth with the LFL figure, raises the quarter’s figure to 16.3 per cent, and the year’s sales figure to 13.1 per cent. Bonmarché trades from 263 stores and concessions.

In a statement, the company said: “The board is pleased with the current year’s performance, and anticipates that the outcome will be slightly ahead of its expectations. The company’s financial position is sound, and we enter the new financial year with a clean stock position.”

Beth Butterwick, the chief executive, said: “I am delighted with our performance, particularly with this being our first year end as a listed company.

“The growth driven though product, stores and multi-channel initiatives, demonstrates our customers’ positive reaction to our strategy. We will continue to learn from our customers as we progress. I look forward to outlining further growth initiatives for the new financial year, when I present our preliminary results on June 13.”

Stephen Blake of the CMA  Photo: Vikki Ellis

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