SPORT can be a force for good when it works with business leaders who believe in social mobility.
A two-year partnership between Esh Group and the Leeds Force Basketball team could lead to more young people enjoying an active life. The deal will see the company retain its position as shirt sponsor and undertake a range of joint community programmes.
Leeds Force chief executive, Mark Mills, said: “As we continue to improve our position in the league it is great to know we have the backing of a great company like Esh Group. The partnership goes beyond a simple sponsorship deal and sees both teams working together on making a difference in the community.”
Esh Group has been extending its relationship with basketball; the company is the current title partners of the most successful franchise in BBL history, the Esh Group Eagles Newcastle.
Esh Group helps young people to achieve their ambitions. In the last year, more than 9,000 students at schools across the North of England benefited from the company’s ‘Building My Skills’ programme.
It also operates an apprentice scheme, and more than 12 per cent of its workforce are apprentices. Esh Group inspires children into the construction industry by providing STEM (science, technology and engineering) kits to primary schools.
Esh Group directly employs more than 1,000 people in everything from civil engineering and building to commercial and residential property development.
Brian Manning, chief executive of Esh Group, said: “Leeds Force share our commitment to supporting the local community and ambition to grow participation in the sport. Esh Group has grown in Yorkshire, and I am sure that the relationship with Leeds Force has supported the development of the brand in this key market.”