POTATO products producer Aviko has appointed a Leeds marketing communications agency to promote its food service business.
Brass, which is based in Headingley, will help the company increase its UK market share against competitors.
The agency will provide full marketing support including advertising, insight, field marketing, PR, direct mail, promotional marketing and digital.
Brass was appointed after a three-way pitch and work will begin on the six figure account in February.
Paul McGann, managing partner at Brass, said: "Our research suggests that there is a huge opportunity to grow sales for Aviko within foodservice. They offer the ideal proposition of quality, innovation and convenience that busy chefs and catering staff are looking for."