Black Friday boosts sales at Dixons Carphone giant

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​STRONG sales of ​​​large-screen TVs and coffee machines have boosted sales at ​Dixons Carphone, the newly created company behind retail brands Carphone Warehouse, Currys and PC World.

The group, which is worth £5bn following its merger in the summer, said like-for-like sales rose five per cent in the half 
year to November 1 and group profits rose 30 per cent to 
£78m.

It said white goods and televisions sold well in Currys and 
PC World stores, driven by 
demand for high-end TVs 
which came with free warranties.

The company said that ‘Black Friday’, the day after American Thanksgiving when prices are slashed, is now a welcome fixture in the British retail calendar and was one of the group’s busiest days.

Dixons Carphone said it was able to protect margins by placing very large orders with suppliers.

Finance director Humphrey Singer said: “We end up making incredibly large promotional offerings for customers in combination with suppliers and that ensures that we can get the right margin.”

He added that the November 28 event was “huge” and exceeded company expectations, as shoppers snapped up Samsung TVs, De Longhi coffee machines and Bose speakers.

He said Black Friday is now rivalling Boxing Day as its biggest day of the year. “This is the new pattern of Christmas trading and we’re all going to have to get used to it,” he said.

The Black Friday shopping spree pushed British retail sales growth to a three-month high in November.

The group said its Carphone Warehouse mobile business sold more contracts as it benefited from the collapse of Phones 4U and recent product launches.

​Chief executive Sebastian James said: ​​“The integration of our business seems to be going better than I dared hope, and our integrated stores are trading very well which augurs well for the future.

“There is still much, much more to do, but I have been struck by the willingness of people at all levels and from all parts of the business to roll up their sleeves and get on with it.”

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