High fashion online retailer Asos will launch Asos Instant, its Same Day Delivery option, in Leeds today.
Asos said the move follows a successful launch in London six weeks ago and comes just in time for Black Friday and the festive season.
Asos Instant will be available to customers in selected Leeds postcodes on orders placed before 10am, Sunday to Friday. It will cost £9.95 and parcels will be delivered by CitySprint’s On the dot service between 6pm and 10pm on the same day. The firm said further availability in other UK cities will follow in the new year.
Matt Rogers, delivery solutions and returns director at Asos, said: “We’re excited to be extending the reach of Asos Instant to Leeds following its successful launch in London.
"It is illustrative of our commitment to exploring delivery options that provide convenience and choice for Asos customers."
Asos said its approach to customers is to offer as much choice as possible.
It said this applies both to fashion - with more than 85,000 products on offer at any time - and delivery propositions.
Over the last year the company has introduced 200 delivery improvements around the world. Current UK delivery options include next day delivery, Click and Collect, one-hour delivery times and free returns as standard on all Asos orders.
Asos Instant will be available to customers in the following Leeds postcodes: LS1, LS2, LS3, LS4, LS5, LS6, LS7, LS8, LS9, LS10, LS11, LS12, LS13, LS14, LS15, LS16, LS17, LS18, LS25, LS26, LS27, LS28, LS88, LS98, LS99 and coincides with the launch of the same service in Manchester.
Earlier this month Asos launched a "try before you buy" service, giving customers the option of ordering clothing from its Barnsley warehouse, trying it on at home and only paying for what they like.
Customers don't have to pay upfront and can wait 30 days after their items are dispatched to pay for the ones they want. Asos appeals to fashion loving 20-somethings and this service allows them to use their own homes as a changing room.