Brand launch for 2011 Leeds Digital Festival

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THIS year’s Leeds Digital Festival is set to be bigger than ever - with something for everyone interested in technology, from games and music to social networking.

And celebrations for the month-long festival in November, supported by the Yorkshire Evening Post, got underway in Leeds with the launch of the logo and branding.

A digital image of a space invader in Millennium Square stopped passers-by in their tracks as the promotional film flashed onto the big screen for the first time today. (Friday, August 12)

The festival’s logo and branding was unveiled following a collaborative design competition held in April, which involved the region’s creatives and design students.

The winning entry was chosen after a public vote and is the work of designers Gaz Battersby and Andrew Machin, as well as design graduate Hannah Backhouse.

The idea behind their project was to “bring pixels to the people”, which is why it features the digital creatures as well as the logo, which is in green and turquoise lettering.

Andrew, head of design for web agency Branded3, said: “I’m really pleased. It was a good fun day but this makes it feel official.

“We had hundreds of ideas that we couldn’t develop. We wanted to create a Pacman coming through the city centre and all kinds of other nods to the digital world.”

Gaz, digital creative director at Epiphany Solutions, added: “When you come to work and you see a space invader, you can’t ignore it.

“The festival is something for people to get behind. It’s about the digital community in Leeds owning and contributing to something.”

Dozens of guests attended the grand unveiling, where a mass Foursquare check-in was held.

Foursquare is a location-based social networking device which rewards users for “checking in” – and organisers were aiming to make the event a Yorkshire record.

The 2011 Leeds Digital Festival is being organised entirely by volunteers, with support from Leeds City Council’s Locate in Leeds team.

The full calendar is yet to be revealed but highlights will include a gaming event, featuring computer classics like Pacman and Space Invaders, all the way to 21st century PlayStation and Xbox games.

The festival will also include cinematography, animation, web design and development, graphic design, art, photography, radio, television, viral marketing, social networking and music. The full programme will be revealed at: next month.

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