Boots halves price of £50 Zoella advent calendar after ‘tat’ complaints

YouTube star Zoe Sugg, aka Zoella. PIC: PA
YouTube star Zoe Sugg, aka Zoella. PIC: PA
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Boots has started selling YouTube star Zoella’s advent calendar at half price following criticism from parents that it was “massively overpriced” and little more than “tat”.

The beauty and fashion blogger, who has millions of teenage fans, has been stung by poor reviews for her £50 12 Days of Christmas Advent Calendar, many from parents who bought it for their children.

The calendar contains a bauble, a small packet of confetti, a star-shaped cookie cutter, a packet of seven stickers, a small bag, a 130g Festive Cookie candle, a 30ml Christmas Clementine room spray, a pen, a fluffy key ring, a gingerbread man-shaped cookie cutter, a mini notepad and a 130g Cozy Christmas candle.

Various reviewers have claimed the entire contents can be bought for around £20.

Boots, which is the sole seller of the calendar, announced shortly after the furore hit social media that it would be cutting the price from Thursday, adding: “We are sorry to hear that the price of the Zoella 12 Days of Christmas Advent Calendar has disappointed a number of customers.”

The 50% cut comes after Zoella defended herself and said she had no control over the price of the product.

In a video post shared on her More Zoella channel, she said: “The calendar is something I’ve worked on for a year. I love the product, I’m all about the creativity, I’m all about getting it from a design to a product. Where my input ends is there.

“Once that product is done and I am happy with it, the retailer can decide how much they sell that for, that’s completely out of my decision making. I don’t have the right to make those decisions.

“So it makes me so sad that a product that I loved and worked hard on, and loads of you liked the product, it’s just having that product at that price that was out of my decision, has left so many people so upset.”

The calendar has an overall rating of two stars.

One review read: “Definitely not worth the money and very disappointing items within.”

Another said: “Parents do NOT buy!! This calendar is worth £20 MAXIMUM. I am a huge fan of Zoella, however she has made a HUGE mistake with this.”

One added: “I’ve followed Zoella for a long time but I’m honestly shocked that she allowed her name to be attached to this pile of tat. £50?!?! For literal tat. You’re losing it girl!”

Another wrote: “Brought this for my daughter and she was very unhappy! Massively overpriced for what you get, should definitely be cheaper considering your fan base is in the 8 to 13 years old category.”

Some reviews were more positive, with one buyer writing: “I bought this and I am so glad I did. Everyone on here is saying it is overpriced, but let’s face it, company’s have to make money!”

The festive product is the latest from the 27-year-old entrepreneur, whose real name is Zoe Sugg.

She launched a fashion and beauty vlog in 2009 and has more than 11 million subscribers, while her book Girl Online became the fastest selling debut novel ever when it was released in 2014.

A spokeswoman for Zoella Lifestyle said: “Zoe is incredibly proud of the Christmas collection and excited to see it in store.

“However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe.”

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